The tech-centric model is reimagined for everyday wear.
Presented by ASICS

The ASICS’ NOVABLAST™ SPS sneaker model has become beloved by runners and athletes thanks to its trampoline-like cushioning and forward-thinking technology. Now, the design is getting a lifestyle-centric update that takes the sneaker from the track to the streets. Futuristic in nature, the ASICS’ NOVABLAST™ SPS shoes are reimagined here by artist Omar Aqil, who uses his signature 3D illustrations to bring the style’s essence to life.

“I have strictly followed one thing, and that is experimentation,” says Aqil. It’s a sentiment he shares with ASICS, whose deft mix of utility and aesthetics have propelled the brand forward in both performance and style. The NOVABLAST™ SPS is no exception. On a technical level, the unisex shoe maintains its signature thick-soled silhouette, which houses FLYTEFOAM® Blast technology. This powers the model’s responsive cushioning and energetic bounce. “The midsole of the sneaker has a very dynamic shape,” says Aqil of the shoe’s elements that inspired his visuals. “I derived additional shapes from this.”

From a design perspective, the ASICS’ NOVABLAST™ SPS sneaker recasts the performance style for everyday wear. This comes through in the construction, materials and colorways, which have been updated for urban utility and style. The new shoe makes a statement with three new monochromatic blush tones, including “Smoke Grey,” “Metropolis” and “Light Steel,” that cater to both men and women. Finishing off the sport-meets-street appearance is bungee cord closure and graphic branding on the tongue.

Check out the ASICS’ NOVABLAST™ SPS sneaker in the 3D illustrations above. The shoe is available for both men and women in three colorways on the brand’s website and retails for $130 USD.

#ASICS #ASICS Novablast #Asics novablast sps #Omar Aqil #HYPEBEAST

With its inaugural “Pure & Wondrous Sounds” collection.

Continuing to look for new ways to serve its community, SoundCloud has tapped independent broadcast company, GRVTY, for its first merch and apparel release.

The inaugural collaborative release from the online audio distribution platform and music sharing website serves to introduce an ongoing series of collection releases with underground designers who share the same progressive ethos. Dubbed the “Pure & Wondrous Sounds” collection, the special range conceived at the start of the pandemic sees GRVTY prepare street leaning apparel majorly influenced by music and its ability to empower, help us escape, cope, and heal.

GRVTY founders Marshall Tan and Orlando Urbina drew from the vast variety of music they consumed while quarantined in New York, expressing their sonic journey through waveforms, speakers and messages about music. Comprised of sweatshirts, T-shirts and vinyl slipmats, imagery is underscored by phrases like “There Will Be A New Day And A New Song, Play on,” “Exalted, Sonically,” “Endless Loop Harmonix,” “Futuristic Frequencies And Advanced Vibrations” and “Pure & Wondrous Sounds.”

Check out the lookbook for SoundCloud’s “Pure & Wondrous Sounds” collection above and head over to GRVTY’s website to shop the range now.

For more contemporary fashion, Fear of God ESSENTIALS Fall 2020 continues the focus on wearability, comfort and timelessness.

#SOUNDCLOUD #GRVTY #LOOKBOOKS #HYPEBEAST

In 2020, ‘harmony and advance’.

Nike launches the Women's model of the Air Jordan 3'Seoul', which captures the most dynamic city of Seoul in Korea. Air Jordan 3'Seoul' was launched in 2018 by Nike in commemoration of the 30th anniversary of the '88 Seoul Olympics', and its design actively utilized the Korean symbol, which created a big topic among domestic sneakers fans at the time. 1988 is also the year the Air Jordan 3 silhouette was first released. Like the men's model, this women's model uses blue and red colors in the form of Taegeukgi for the inner liner, and the words ‘Harmony and Forward’ and ‘Seoul’ are inscribed in Korean on the inside of the left and right tongues, respectively.

In commemoration of the release of Women's Air Jordan 3'Seoul', a special event will be held through the Nike Online Store from October 5th, and only the winners of the event will be given the opportunity to purchase the product in Jordan Seoul on October 12th. More information can be found on the Nike website, and the Women's model will be sold only in Korea.

#조던 브랜드 #나이키 #에어 조던 #HYPEBEAST

"The collaborative kicks are limited to 500 pairs — all of which will be given away free of charge."

Sneaker Politics and adidas Originals have teamed up to relaunch the classic Forum with a special giveaway event. First released in 1984 with high and low top styles, the Forum made history with its then-unheard of $100 USD price tag — which, adjusted for inflation, translates to roughly $250 USD in 2020 dollars. However, it’s set to be entirely free for its inaugural 2020 return.

Besides dressing the revitalized Forum in a clean white leather makeup with blue and gray suede accents — plus special Politics hits and an individually numbered detail — Sneaker Politics is introducing a charity aspect into the shoe’s revival. Full details have yet to be announced, but Sneaker Politics will be partnering with other locally owned businesses in New Orleans, Lafayette, Baton Rouge, Austin and Dallas to give all 500 pairs away.

Keep an eye on Sneaker Politics’ social channels for further information on the giveaway, and for more footwear news take an on-foot look at two new colorways of the adidas YEEZY BOOST 380: “Calcite Glow” and “Onyx.”

#ADIDAS #SNEAKER POLITICS #ADIDAS FORUM #ADIDAS RIGINALS #HYPEBEAST

Primary color points and reflective spots everywhere

Asics and iApp Studio formed a partnership to co-produce Gel Venture 6. If you look at the photos delivered from the iApp Studio side, you can see that iApp Studio's unique rejuvenating and artistic aesthetic has been applied to the product.

First of all, Collaboration Gel Venture 6 was designed with colors such as white, gray, and cobalt blue as the main colors, and added several primary colors as points. Yellow and peach colors are added to the side of the upper, shoelace hole, tab of the heel cap, and side of the outsole, and the logos of the two brands are engraved on the toe cap, tongue, and heel cap. In addition, the logos of ASICS and iApp Studio, which symbolize this meeting, were also printed on the insoles, each of which yellow and peach colors were applied as point colors. The ASICS logo on the toe cap and the optional blue shoe laces are reflective and reflect light.

The release date of Gel Venture 6 by Asics and iApp Studio is undecided.

#아식스 #아이앱 스튜디오 #HYPEVEAST

The most anticipated work of the second half of 2020.

Peace Minus One x Nike's second collaboration Air Force 1, one of the most anticipated works in the second half of 2020, has been unveiled. Sniker news channel @solebyjc posted a number of images showing the appearance of Peace Myners One x Nike Air Force 1 through her Instagram account.

Unlike the previously leaked Peace Minus One x Nike Air Force 1'Para-Noise', which was created with a silver upper, the new collaboration Air Force 1 is completed with a simple color combination of white and black. However, the midsole is marked with a skid mark, and the toe cap and back counter are marked with a glamorous style graphic. The same graphic can be seen on the insole inside the shoe, and the Peace Minus One Daisy logo in black and yellow is engraved on the tongue.

According to @solebyjc, Peace Minus One x Nike's second collaboration Air Force 1 will be released in September.

#지드래곤 #피스마이너스원 #나이키 #에어 포스 1

"Featuring 400 rare pieces from Raf Simons, Jean Paul Gaultier, Number (N)ine, UNDERCOVER and more."

Taking over the Shanghai location, the event will feature over 400 rare pieces from labels like Raf Simons, Jean Paul Gaultier, Number (N)ine, UNDERCOVER, Yohji Yamamoto, COMME des GARÇONS and Junya Watanabe. ENG hopes to offer fashion fans a chance to explore and experience the brilliance of remarkable historical designs.

Standing out amongst the wide array of offerings is a printed bovine leather parka from Raf Simons’ Fall/Winter 2003 “Closer” collection. Created in partnership with graphic designer of Factory Records fame, Peter Saville, the jacket features iconic imager from the New Order‘s prolific discography. Another notable is the Tokyo Rose Dinner Jacket, from Yohji Yamamoto’s early collection, Fall/Winter 1991 “6.1 THE MAN,” in collaboration with COMME des GARÇONS.

Check out some of the pieces to be featured above at the ENG x Onelove Archive Fashion Pop-Up set to open August 8.

ENG Concept Store
105, 1F, L+Mall
899 South Pudong Road,
Shanghai, China

For more contemporary fashion, doublet builds on its signature eclecticism with its FW20 collection.

#UNDERCOVER #COMME DES GARCONS #RAF SIMONS #NUMBER (N)INE #JUNYA WATANABE #YOHJI YAMAMOTO #JEAN PAUL GAULTIER #ENG #ONELOVE

"From memories' ‘Abi Rex’ jackets to ‘Palasonic’ shirts."

Pallas unveiled the fall 2020 collection lookbook. This collection lookbook, which covers all the items of the fall season, was filmed by Angelo Fenetta, and members of the Pallas Skateboarding Team include Lucien Clark, Kyle Wilson, Charlie Birch, Eitor Da Silva, and Dino Da Silva. .

The collection consisted of signature tri-puff logos, streetwear such as hoodies, t-shirts, vests, and bucket hats with a variety of logo play. Among them, the 1990s-style leather jacket was created through collaboration with Avirex, and fur jackets and denim pants with John Dove & Molly White's'Lips' prints stand out.

The first drop item of the Pallas 2020 Fall collection will be available through the brand website on August 8, Korea time, from 00:00 AM, and from Japan at 11 AM on the same day through the Japan website. It will also be released through the WeChat Store on August 8 at 1 AM in Korea.

#아비렉스 #팔라스 #HYPEBEAST

"Abetted by the talents of Wretched Flowers and Crying Clover Candles."

The collection’s hardy fabrics are earth-toned and crafted from hemp and organic or recycled cotton, while EDEN Power Corp founder Isaac Larose’s haberdashery skills are applied to create an Amadou hat from a single piece of mushroom. More conventional items include printed tees laden with Wretched Flowers’ “Lil Wretched” mascot and EDEN-branded hoodies and long-sleeved shirts, all layered with the hemp Enoki jacket and pants that feature adjustable snaps and fits.

EDEN’s signature Nalgene returns alongside a selection of sling bags and pouches ideal for stashing floral finds in the wild. Underscoring the brand’s sustainable bent are its dissolvable hang tags, designed to disintegrate after contact with water, and a promise to plant five trees for every domestically-made item sold wholesale and 20 trees for every piece purchased via direct-to-consumer sales..

Expect the “Mycelium Research & Development” selection to arrive on EDEN Power Corp’s website and stockists like SSENSE and Slam Jam later this year.

For more conscious clothing, check out the latest from UNIFORME and BYBORRE.

#LOOKBOOKS #EDEN POWER CORP #SPRING/SUMMER 2021 #HYPEBEAST

"Get to painting in these pre-splattered pieces."

If you didn’t take our advice and learn how to tie-dye your own clothes but still want the look, Sterling Ruby‘s S.R. STUDIO. LA. CA line has the solution. Earlier this year, the artist’s label released a colorful, paint-splattered yellow laundry tote. Now the brand has expanded on the SOTO style with a selection of white basics that mix the pain-splattered and tie-dye effect.

The new selection of pieces available on SSENSE include accessories like a bucket hat and the aforementioned laundry tote, albeit here in white, as well as apparel like a denim shirt. The boldest of the lineup are the white denim overalls and white denim poncho — which are also the most expensive, at over $2,000 USD a pop. If you don’t want to cough up over $1,000 USD for the hand-dyed denim pieces, the bucket hat will set you back just $370 USD.

The new white SOTO pieces call to mind S.R. STUDIO’s bleached-denim offerings from the end of 2019. If you missed out on those utilitarian offerings, be sure to take a look at the new SOTO offerings while they last.

The latest SOTO pieces from S.R. STUDIO. LA. CA are available to shop from SSENSE, with prices ranging from $370 to $2,500 USD. For more new styles, check out Butter Good’s Q2 2020 collection.

#SSENSE #STERLING RUBY #S.R. STUDIO. LA. CA.

#HYPEBEAST

'Produced using the Circulose fabric from worn-out jeans.'

Levi’s has unveiled its most sustainable denim ever, using a mixture of organic cotton and Circulose, a material made from worn-out jeans. The revolutionary new denim will be used on two cuts in the Levi’s Wellthread line, with a 502 for men and a High Loose for women.

The Circulose fabric is produced by re:newcell, which takes discarded cotton textiles and breaks them down through water. This then appears like a slurry mixture, which is dried to create a sheet of Circulose to be made into a viscose fiber. When using this material in the jeans, Levi’s has guaranteed that all parts of the jeans including trims and threads meet the brand’s recycling specifications, meaning that the sustainable jeans can once again be recycled again.

Both the 502 for men and the High Loose for women in the new sustainable construction are available from the Levi’s web store now.

In related news, The North Face has released a capsule of T-shirts from recycled plastic bottles.

#LEVI'S #LEVI'S 502 #SUSTAINABILITY

A mix of surf, skate and psychedelic art.

Swedish retailer Weekday and skate brand Santa Cruz have teamed up for a Spring/Summer 2020 collaboration, celebrating the lifestyle and art of California.

Santa Cruz has been a significant figure in the world of skating since its inception 40 years ago, and has long been considered an innovator in its approach to both skateboarding and visuals.

Using a blend of surf, skate and psychedelic art inspired by the Golden State, this collection effortlessly portrays the laid-back Californian vibe. With t-shirts, shorts, dresses and swimwear — many of which sporting the Santa Cruz “Screaming Hand” graphic — it’s a collection that’s both eye-catching and summer-ready.

“Concrete Grey”, black, purple and sage are dominant throughout, yet it’s the California-centric graphic pieces that really elevate the collection to pay homage to the state’s way of life.

The full Weekday x Santa Cruz collection is available now via the Weekday web store.

In other news, Shawn Stussy and Dior have released a collaborative surfboard.

#SANTA CRUZ #WEEKDAY #SPRING/SUMMER 2020 #HYPEBEAST

Three lines of signature were expressed with a strap.

Adidas Originals launches a new sneakers model inspired by basketball shoes, Nightball. Night Ball, like the Night Jogger, is a new product that inherits the Adidas lifestyle sneakers line.

The biggest feature of the Night Ball, which is released in two colorways,'Coliage Art Navy' and'Pink Tint', is that the elastic strap was used to express Adidas' signature three stripes. The midsole has a light strike foam like the adidas streetball model. In both models, various accent colors were used based on cream and tan colors.

The adidas Night Ball'Coliage Art Navy' and'Pink Tint' will be sold through the adidas website starting July 1st, with prices of $120 each and approximately 150,000 USD.

#아디다스 #아디다스 오리지널스

Coming together once again.

Following a team-up for the DRAGON BALL SUPER: BROLY movie, BAPE has now teamed up with the Dragon Ball Z franchise on another collaboration.

This time around, the duo focus on the Super Saiyan forms of Goku, Vegeta, Trunks and Gohan through playful illustrations of the beloved characters. Other recognizable characters found in the mix include Hercule, Cell and Mecha Frieza. Kicking off the special range is a set of denim jackets marked with a large back print showing Goku and Gohan performing the Father-Son Kamehameha move and hoodies emblazoned with a group shot of the illustrated characters.

Aside from takes on the “APE SHALL NEVER KILL APE” and APE Head motifs, the T-shirt offerings feature an array of prints that pair Dragon Ball Z characters with Baby Milo. All of the Baby Milo tees are marked with Dragon Ball markings on the rear. Rounding up the collaboration are accessories like the full print bandana, smartphone ring and rubber keychains.

The Dragonball Z x BAPE collection is set to be available June 27 at A BATHING APE® locations and on the BAPE website.

In case you missed it, Palace recently tapped Jean Charles de Castelbajac once again for a SS20 capsule.

#BAPE #BABY MILO #DRAGONBALL Z #HYPEBEAST

"Featuring the American artist’s signature Spacemonkey"

Jakarta-based streetwear and lifestyle brand Ageless Galaxy (AGLXY) has teamed up with North Carolina-based contemporary artist James Marshall, aka Dalek, for a pop art-inspired capsule collection that features the American artist’s signature Spacemonkey motif.

Since the early ’90s, Dalek has been a pioneering member of the street art scene, whose influence is built from graffiti, punk rock, skateboarding and Doctor Who. In 1995, he created his now-most iconic work, the Spacemonkey, which he uses as a protagonist in his art for his outlook of the world, and the search for inclusion and identity. Similarly in collaborating with AGLXY, the two drive on the same lane, championing curiosity and commitment.

The capsule collection presented includes three T-shirts (at $33 USD each), one coach jacket ($70 USD) and one tote bag ($28 USD), featuring a vibrant mesh of graphics and logos, which you can cop from AGLXY’s official webstore.

In other fashion news, Billionaire Boys Club and ICE CREAM drop manga-inspired Summer 2020 lookbooks.

#DALEK #JAMES MARSHALL #AGELESS GALAXY #HYPEBEAST

Loewe unveiled the Paula Ibiza collection for the spring and summer. Jonathan Anderson, who heads Loewe, introduced the collection as “a lively scent and playful Loewe proposal” and explained that he wanted to commemorate the moment that the spirit of Balearic Islands and the hedonism of the islands influenced the subculture. Loewe's new Paula Ibiza collection is a full-fledged feast full of ecstatic and delightful mood. Wide capri pants, bolero skirts, exotic patterns and a tie-dye effect, acetate sunglass. It is a collection that combines the colorful colors and atmosphere of the Mediterranean.

Loewe will donate 40 euros each time the Polar Ibiza collection is sold. It will be used for children in socially vulnerable groups affected by the Corona19 virus. The first release date of the Polar Ibiza Collection is April 23. You can check the entire collection through the gallery above.

#로에베 #조나단 앤더슨 #HYPEBEAST 

'HelmutLanguage'

Helmut Lang released the 2020 freefall collection'HelmutLanguage' in collaboration with fashion designer Willie Norris. The collection was due for release in late May, but the release date was delayed due to a series of events, including the death of George Floyd.

The collection consists of jackets, denim pants, hoodies, long sleeves, and short sleeved t-shirts, and each product has the message ``WITH PRACTICE YOU CAN LEARN ANYTHING''. The message delivery through lettering has been used frequently by Willie Norris, and Helmut Lang said, “The message in the collection (via the “Black Lives Movement”) has a new meaning.”

Helmut Lang and Willy Norris will sponsor some of the proceeds from the ‘HelmutLanguage’ collection to organizations supporting the Black Lives Matter movement and black transgender women. The ‘HelmutLanguage’ collection can be purchased from the Helmut Lang website.

#헬무트 랭 #HYPEBEAST

No-Comply Skate Shop and Barnes join hands and showcase three types of sneakers utilizing Daniel Johnston's paintings. Selected models are old school, authentic, and slip-on. The old school and the authentic are gray in color, covered with a tobox and a heel cap, and Daniel Johnston's paintings are drawn on the upper. Slip-on is drawn with a graffiti of Daniel Johnston on a white upper, and an orange stripe is enclosed between the midsole and upper. In addition, a black 6-panel cap, an off-white tote bag, and a short-sleeved T-shirt were released.

The No-Comply Skate Shop and Barnes' collaborative collection will be sold exclusively on the No-Comply website from June 13th, and will be available in certain editorial shops from June 21st. Prices are not yet known.

#반스 #다니엘 존스톤 #노 컴플라이 #HYPEBEAST

Seoul Metropolitan City where new shops appear and disappear every day. It is a city that runs on a toxic edge, but there are spaces with old and special things in the huge city center. From old-fashioned vintage clothing that seems to be safe even in museums, to Walkman, which can't be found in Sony stores right now, and posters and furniture that are filled with time. If you are a vintage enthusiast, here are seven vintage shops you should definitely visit in Seoul.

[매그놀리아 미스 = 주소: 서울시 마포구 동교로45길 8]

[레몬 = 주소: 서울시 중구 수표로 72-13] 방문의 예약제!!

[와일드 덕 컴퍼니 = 주소: 서울시 중구 서애로 21 5층]

[케이코쇼텐 = 주소: 서울시 중구 퇴계로24길 12-1]

[페얼스 = 주소: 서울시 종로구 창덕궁길 81]

[옴니피플 헤비 = 주소: 서울시 마포구 와우산로29나길 18]

[모벨랩 = 주소: 서울시 성북구 선잠로 49]

#챔피온 #프라다 #꼼데가르송 #리바이스 #메종 마르지엘라 #소니 #QENTIN-TARANTINO #HYPEBEAST

코로나19로 인한 사회적 거리두기가 여전히 이어지고 있는 가운데, 버거킹이 매장 내 손님 간의 거리를 유지하기 위한 기발한 아이템을 선보인다. 버거킹 독일이 매장에서 식사하는 손님들에게 제공하는 지름 6피트 크기의 초대형 종이 왕관이 그 주인공.

버거킹 관계자는 해당 왕관에 대해 “버거킹이 준수하고 있는 높은 안전과 위생 기준 규칙을 다시금 강화하고 싶었다. 매장 내 손님들이 음식을 맛있게 즐기면서도 사회적 거리두기를 재미있게 준수할 수 있도록 할 수 있는 방법을 고안해냈다.”라고 설명했다. 버거킹의 초대형 종이 왕관은 미완성 상태로 제공되며, 고객들이 직접 종이접기를 통해 완성해야 한다.

한편 버거킹 이탈리아는 코로나19 대응하기 위해 ‘사회적 거리두기 와퍼’를 판매 중이다. 해당 버거에는 일단 버거보다 3배 많은 양의 양파가 포함되며, 이는 양파 냄새를 피해 사람들이 자연스레 사회적 거리두기를 준수할 수 있도록 유도하기 위함이다.

한편 버거킹이 선보이는 초대형 사회적 거리두기 왕관의 모습은 아래에서 확인할 수 있다.

#버거킹 #코로나19 #Burger King