• Art Collective IVAAIU City, held exhibition'LET THERE BE LIGHT'

    Art Collective IVAAIU City, held exhibition'LET THERE BE LIGHT'

    21.03.24 / 255 view

    "Works that capture the'light' of the city"

    <Let there be light>

    Reminiscent of a prism. It is because it classifies the light flowing through the countless concretes in the city, the fragmented but still retaining light, the sounds we make together, and the various moments of life in beautiful and vivid colors in their own way. In doing so, our space is filled with music, not noise, and light becomes our unique language.

    The new exhibition of the artist collective "yieyi IU City (hereinafter IVAAIU City) v kids' are held. IVAAIU City, a name created by concatenating words meaning'Idea','Visual','Audio','Architecture','Infrastructure', and'Urbanism', gathers artists from various genres such as architecture, music, and video. It is a group that creates works containing reflections on the city, and is active in Seoul and Tokyo.

    This exhibition <LET THERE BE LIGHT> was created for the purpose of delivering a new'light' to people. The exhibition, which expresses the light flowing from the city, the fragmented light of nature, and various life moments like a single prism, will be held at the Everyday Monday Gallery from February 5th to March 28th.


  • Mischief's new collection'Margot', inspired by the Korean mythology, Seshin

    Mischief's new collection'Margot', inspired by the Korean mythology, Seshin

    21.03.22 / 253 view

    Full of oriental beauty.

    In'MAGO', a music video released by Miss Chief on March 8th in time for'World Women's Day,''Mago', a clothing collection worn by Lim Kim, will be released. The collection uses oriental elements derived from the image of “Mago,” the founder of Korean mythology, in various places. In the suit set-up, the graphic of Nan, one of the ‘Sagunja’, was drawn, and details inspired by traditional Korean knots were applied to the top and dress. Stadium jumpers, sling bags, bucket hats, etc. are made of organza, and Mischief's iconic logo T-shirts and evening bags are included in the collection. Items from the'Margo' collection will be sold sequentially on the Miss Chief website from March 23rd.

    Along with this, the'MAGO' graphic T-shirt was released, reinterpreting the image of'Margo' by graphic designer Kang Moon-sik. All proceeds from the sale of this T-shirt will be donated to the Eastern Social Welfare Association and used for economic independence and social integration of unmarried parenting mothers. Meanwhile, Nike collaboration commemorative T-shirts and campaigns introduced through the “We Bon Like Margo” campaign will also be released later.

    #미스치프 #HYPEBEAST

  • Chance Fall and Winter 2021 Collection Revealed

    Chance Fall and Winter 2021 Collection Revealed

    21.03.17 / 253 view

    A tribute to street culture in the 1990s.

    In the 1990s, young people turned crisis into opportunity and created a unique and unique culture that led the era to a golden age. CHAANCE presents the fall and winter collections of 2021, reinterpreting the free and rich vibe of the time. Chance, who started working with hip-hop artist YK Osiris, is establishing itself as a high-end street brand.

    Chance's Fall and Winter 2021 collection, which reinterprets patterns and fits based on the vibes of hip-hop culture in the 1990s, the birth of a new culture, and adds twist and wit, was unveiled at New York Fashion Week. Visual artist Carlos Serao's main visual theme is'Slice of life'. In a place reminiscent of a New York studio apartment, it shows a variety of culture, art, and lifestyle in everyday life that originated from street culture in the 1990s. The sub-theme'Vibe 97' was inspired by the 90's images and fashion editorials reminiscent of the set of fashion studios in New York.

    #챈스 #HYPEBEAST

  • Castelbazak's new casual brand JCD.C

    Castelbazak's new casual brand JCD.C

    21.03.15 / 302 view

    Outstanding pop art colors and artwork.

    The Musinsa Store will present a new brand of golf wear brand Castelbajak,'JCD.C', on its own.

    JCDC is a casual brand that reinterprets the premium heritage of Castelbazak with a pop and trendy style with youth culture sensibility. French pop artist and fashion designer Jean Charles de Castelbajac's artistic sensibility is defined as the brand slogan'Joy Culture'. PEACE), MYSELF, and four product lineups.

    JCD's 2021 SS season collection theme is'Extreme Board'. It unravels extreme sports culture such as skating and surf with various fashion items. Pop art vivid colors, bold artwork and pattern combinations, plus activity and practicality were added. It consists of a total of 36 different styles, such as sweatshirts, knitwear, and pants.

    All items in the collection newly launched by JCDC will be released through Musinsa magazine showcase contents and fashion pictorials. To commemorate the exclusive launch of the JCD C Musinsa store, a 10% discount for new products will be held until the 25th. In addition, until the 21st, a unique brand pop-up space where you can check out major products in Hongdae's “Musinsa Terrace”, a fashion culture editing space, will also be presented.


  • Arthur pays attention to deconstructivism, the spring and summer 2021 collection'Layering Time'

    Arthur pays attention to deconstructivism, the spring and summer 2021 collection'Layering Time'

    21.03.11 / 307 view

    Tailoring reinterpreted from Arthur's perspective.

    Arthur unveiled the lookbook for the spring and summer 2021 collection, ‘Laying Time.’ The collection was filled with items containing Arthur's distinctive deconstructivist design. This point of view stands out in the pants with the bottom seam exposed, the vest with the lining exposed, and the jacket with bold cuts. In the suits and jackets, unique silhouette pleats and stitches are added to complete Arthur's own tailoring design, and the shirt line uses a pastel color palette, the main color of this season. In addition, new women's products such as dresses, skirts, and handbags have been released. Arthur's Spring and Summer 2021 collection is now available on the brand's online store.

    #아더 #HYPEBEAST

  • 'Daylight Matters', the first collection of Korean designer Ji Yong Kim, embodying shades with sunlight

    'Daylight Matters', the first collection of Korean designer Ji Yong Kim, embodying shades with sunlight

    21.03.04 / 294 view

    Deep color created by the sun and wind.

    Kim Ji-yong, a newly attracting Korean designer, launched a brand named Ji Yong-kim after her and unveiled her first collection, “Daylight Matters”. After graduating from the central St Martins College of Arts and Design, a world-renowned art university, he has already designed the brand Le Mer and worked as a design assistant at Louis Vuitton, led by Virgil Abloh.

    In his graduation collection, Daylight Matters, he unveiled eight looks focused on sustainability. Paying attention to the industrial waste problem of more than 92 million tons in the fashion market every year, he chose to create new clothes by reprocessing vintage clothing and waste materials to reduce waste of resources. Not only in the material but also in the manufacturing method, the traditional square cut pattern was avoided, and the existing dyeing method, which was inevitable to waste water resources and use toxic chemicals, was replaced with a natural method.

    Ji Yong Kim's clothing made of recycled materials has undergone natural weathering in the sun while worn on a mannequin. Over the course of five months, the fabric that received sunlight turned into a unique and natural hue, and in addition, as the process of shaking in the wind and rain was repeated, the faded fabric took on a deep pattern that could not be artificially created. Ji Yong Kim's first collection, “Daylight Matters,” filled with unique colors through natural fading can be found in the gallery above. The natural processing of the actual garment can be seen below.

    #루이비동 #버질 아블로 #르메르 #지용킴 #HYPEBEAST

    지용킴  @jiyongmade

  • Simon Rocha x H & M capsule collection lookbook and domestic release information expressing the beauty of plants

    Simon Rocha x H & M capsule collection lookbook and domestic release information expressing the beauty of plants

    21.02.16 / 330 view

    There are three types of menswear, womenswear and childrenswear.

    The lookbook of the Simon Rocha x H&M capsule collection, which was released in January, was released. The collection was divided into three categories: men's wear, women's wear, and children's wear. Men's wear consists of a ready-to-wear jacket and pants, coat, a wide silhouette trench coat painted in beige color, a jacket with an adjustment strap added to the waist, a variety of graphic long sleeves and T-shirts, and a check setup in red color. It was filled with Wei's pleated skirt, a dress with botanical graphics, a blouse that looks like a gorgeous flower by layering, and a basic printed T-shirt. In children's clothing, you can see clothes tailored to suit the size of the child's body, with the characteristics of men's and women's clothing.

    The Simon Rocha x H&M capsule collection will be available for purchase in H&M online and offline stores starting March 11th. The lookbook can be found in the gallery above.

    #H&M #시몬 로샤 #HYPEBEAST

  • Virgil Abloh's Off-White Launches New Sneaker'Out of Office'

    Virgil Abloh's Off-White Launches New Sneaker'Out of Office'

    21.01.11 / 373 view

    Sneakers for work only?

    Virgil Abloh's off-white presents a new sneaker called'Out of Office'. The entire sneakers are finished in white color. Among the many elements of the shoe, the first thing that catches attention is the phrase “FOR WALKING,” which seems to be handwritten on the side of the upper, and an arrow-shaped layer symbolizing off-white is placed above it. The shoelace was equipped with a cable tie made in black and white color. The off-white logo in the shape of a hand is engraved on the heel cap, and the logo can also be found on the ivory-colored outsole.

    The off-white “out of office” sneakers cost 403 dollars, about 440,000 won in Korean currency, and are currently available on the Slam Jam official website.

    #오프 화이트 #버질 아블로 #슬램잼 # HYPEBEAST

  • Burberry Launches'Future Archive Collection' inspired by Brand Heritage

    Burberry Launches'Future Archive Collection' inspired by Brand Heritage

    21.01.07 / 283 view

    Burberry has launched a limited edition'Future Archive Collection' inspired by the brand's outerwear heritage. The collection includes a reinterpretation of Burberry's classic items such as diamond quilted coats, bomber and field jackets, as well as accessories such as bucket hats, backpacks and scarves. Each product with the touch of Ricardo Tisci in a classic design that reflects the brand's history is sold in limited quantities of 150, and is available for purchase on the Burberry official website and My Teresa right now.

    #리카르도 티시 #버버리 #마이테레사 #HYPEVEAST

  • Nike Air Force 1 unveils detachable pieces of each shoe, from swoosh to upper

    Nike Air Force 1 unveils detachable pieces of each shoe, from swoosh to upper

    20.12.28 / 285 view

    It can be easily customized with ‘taken’.

    Following the news of the launch of the dunk customization service'Dunk iD', Air Force 1, which can be customized on-the-fly by attaching and attaching each shoe layer, was released. The sneakers consist of three colorways:'black','chili red' and'fine green'. The exterior is basically'chili red', but you can attach a black leather layer and green swoosh and heel tabs on top. Each layer is designed to be easily attached to and removed from the shoe with Velcro tape. Shoelaces will be available in black and red, and the patch that can be attached to the tongue is made in a total of three designs.

    Nike Air Force Air Force 1/1 “Black/Chili Red/Fine Green” costs 15,000 yen, and about 166,000 won in Hanwha. You can check the details in the gallery above.

    #나이키 #에어 포스 1 #HYPEBEAST

  • Pantone's'Color of 2021' is'Ultimate Gray' &'Illuminating'

    Pantone's'Color of 2021' is'Ultimate Gray' &'Illuminating'

    20.12.23 / 282 view

    Two contrasting colors.

    The Pantone Color Institute (hereinafter referred to as Pantone), a color research institute that selects “Color of the Year” each year, released “Color of the Year 2021”.

     Following'Classic Blue', which was the'Color of 2020', two colors were selected to represent the new year: 17-5104 TCX'Ultimate Gray' and 13-0647 TCX'Illuminating'.

    This is the second time since 2016 that Pantone has selected two colors as'Colors of the Year'. Pantone's vice chairman Lori Pressman revealed that the achromatic'Ultimate Gray' represents'compassion, patience, and resilience', and that the bright'illuminating' color represents a new hope of the world at the end of the unfortunate 2020. "The two completely independent colors show how different elements can come together to express a message of strength and hope," he explained.


  • Neighborhood x Anti Social Social Club Collaboration Collection Lookbook & Release Information

    Neighborhood x Anti Social Social Club Collaboration Collection Lookbook & Release Information

    20.12.21 / 349 view

    Brilliant logo play over t-shirt.

    Naver Hood and anti-social social club launch a collaboration collection. The lookbook released prior to the release contained the design of the T-shirt in the natural movement of models.

     Through the lookbook in the upper gallery, you can check the collection items consisting of T-shirts and hoodies that use the logos and lettering of the two brands brilliantly.

     It will be conducted through the social club online store. For more information, please visit the website of Anti Social Social and Naver Hood.

    #네이버후드 #안티 소셜 소셜 클럽 #HYPEBEAST

  • Each color is art, Pier of God 2021 Pre-fall Collection Lookbook

    Each color is art, Pier of God 2021 Pre-fall Collection Lookbook

    20.12.07 / 319 view

    Retro reinterpretation of Jerry Lorenzo style?

    Jerry Lorenzo's Peer of God unveiled the 2021 Prefall Collection. The collection items of silhouettes reminiscent of movies from the late 1980s to early 1990s have a warm earth tone overall. Chesterfield coat with boxy shoulder fit, jacket and bottom set with camouflage pattern, as well as high-waisted chinos, and other items that can be used in a variety of styles are harmonized.Overfit sweatshirt and hoodie are made of wool cashmere knit material. The feeling was added. You can also look at various styles of footwear, from hunting boots to sneakers and mules, among them the Penny Loafers, which are the first hard soles from Peer of God. Peer of God's 2021 Free Fall collection lookbook can be found at the top of the article.

    Photographer  Sebastian Kim
    Model Natalie Ludwig, Donovan Wildfong, Alton Mason, Dakota Baynham
    Stylist Mindy Le Brock
    Make-Up Karo Kangas
    Hair Stylist Rachel Lee

    #피어 오브 갓 #제리 로렌조 #HYPEVEAST

  • "Honor the Past, Embrace the Present" Inspires GORT's FW20 Collection

    20.11.30 / 349 view

    Defined by mashup heritage styling.

    Standing out amongst the trend-driven names of South Korea, GORT has established itself as a name dedicated to an expression of mashup heritage styling. Centered around the motto of “Honor the Past, Embrace the Present,” GORT has released season after season of collections that rework distinct styles from the past century with updated cuts, graphic prints and unique textiles combinations.

    For Fall/Winter 2020, the fledgling label put together a unisex assortment of relaxed styles celebrating a militaristic outlook. Leading the seasonal range is the Camo Bandana Liner Long and Short Jackets available in three colorways. Built around a mix of camouflage and bandana prints, a striking contrast design accents the oversized fit of the light outerwear options.

    Continuing the graphical exploration is the Bandana Wind Breaker Jacket and matching Bandana Block Pants marked by a mix of camo and paisley print dressed by splatter paint details. While the Sweden 70’s Snow Waxed Coat draws from the M62 jacket worn by the Swedish army outfitted with a mixed lining and outer layer treated with a wash of wax, effective for repelling both rain and snow.

    Check out the lookbook above and shop GORT’s FW20 collection at 432Hz now.


  • Garbstore’s Latest Editorial Showcases Exclusive Collection of Japanese, British and Global Brands.

    Garbstore’s Latest Editorial Showcases Exclusive Collection of Japanese, British and Global Brands.

    20.11.27 / 371 view

    "Including the likes of Conichiwa Bonjour, Tamaniwa and Story mfg."

    Garbstore has shared a unique editorial designed to detail the extensive collection of exclusive products available at the London-based store.

    From young designers and under-the-radar brands, Garbstore’s latest editorial highlights its relationships with renowned Asian brands, as well as emerging designers like Korean label Conichiwa Bonjour with its playful designs that parody the likes of COMME des GARÇONS and FedEx, as well as headwear brand Sublime with its roots in sports and casual wear

    Japanese brands featured in the editorial also include Tamaniwa, a label that consists of Americana inspired baseball-toting Snoopy sweats and tees, as well as Sheltec, a progressive tech-wear T-Shirt label that is produced using new material crafted from hollow fibers with jade and ceramic.

    From the U.S.A, the roster includes premium workwear from Randy’s Garments and clogs from California’s Simple Shoes. From the U.K. there’s a Story mfg. exclusive jacket with hand-stitched motifs emblazoned on it as well as Drop Out Sports, a heavyweight jersey-wear brand that is knitted and crafted in England with all pieces in the range constructed from a durable, heavyweight 380-gram cotton jersey.

    You can shop Garbstore’s exclusive collections now from the online webstore.

    In other news, Randy’s Garments has dropped its clean FW20 lookbook.


  • Pallas, Shakespeare portrait in holiday 2020 collection lookbook and business information

    Pallas, Shakespeare portrait in holiday 2020 collection lookbook and business information

    20.11.24 / 400 view

    Pallas, who announced the release of a collaboration collection with Moschino last week, presents the 2020 Holiday Collection. This collection features a portrait of William Shakespeare, one of England's leading playwrights. The two-colored varsity jackets have Shakespeare's face and name, along with the phrases '2020','PALACE', and'Londinium'. The crew neck sweater with Shakespeare portrait and'Old England' on the front and back is also a noteworthy item.

    Adidas collaboration items will also be released side by side. The tracksuit with the adidas three-seon logo on the sleeves and legs is typical. In addition, the product line includes sweatshirts with “Palaska” graphics that combine the names of Pallas and Alaska, as well as parkas, fleece jackets, and hoodies using the tripug logo.

    The release date of the Palace 2020 Holiday Collection is on November 27th at 8pm and can be purchased through the brand's official website. It will be available for purchase in Japan and China from November 28th.

    #아디다스 #팔라스 #HYPEBEAST

  • The New ASICS NOVABLAST™ SPS Sneaker Runs Towards the Future

    The New ASICS NOVABLAST™ SPS Sneaker Runs Towards the Future

    20.10.19 / 398 view

    The tech-centric model is reimagined for everyday wear.
    Presented by ASICS

    The ASICS’ NOVABLAST™ SPS sneaker model has become beloved by runners and athletes thanks to its trampoline-like cushioning and forward-thinking technology. Now, the design is getting a lifestyle-centric update that takes the sneaker from the track to the streets. Futuristic in nature, the ASICS’ NOVABLAST™ SPS shoes are reimagined here by artist Omar Aqil, who uses his signature 3D illustrations to bring the style’s essence to life.

    “I have strictly followed one thing, and that is experimentation,” says Aqil. It’s a sentiment he shares with ASICS, whose deft mix of utility and aesthetics have propelled the brand forward in both performance and style. The NOVABLAST™ SPS is no exception. On a technical level, the unisex shoe maintains its signature thick-soled silhouette, which houses FLYTEFOAM® Blast technology. This powers the model’s responsive cushioning and energetic bounce. “The midsole of the sneaker has a very dynamic shape,” says Aqil of the shoe’s elements that inspired his visuals. “I derived additional shapes from this.”

    From a design perspective, the ASICS’ NOVABLAST™ SPS sneaker recasts the performance style for everyday wear. This comes through in the construction, materials and colorways, which have been updated for urban utility and style. The new shoe makes a statement with three new monochromatic blush tones, including “Smoke Grey,” “Metropolis” and “Light Steel,” that cater to both men and women. Finishing off the sport-meets-street appearance is bungee cord closure and graphic branding on the tongue.

    Check out the ASICS’ NOVABLAST™ SPS sneaker in the 3D illustrations above. The shoe is available for both men and women in three colorways on the brand’s website and retails for $130 USD.

    #ASICS #ASICS Novablast #Asics novablast sps #Omar Aqil #HYPEBEAST

  • SoundCloud Introduces Merch and Apparel With GRVTY Collaboration

    SoundCloud Introduces Merch and Apparel With GRVTY Collaboration

    20.10.12 / 457 view

    With its inaugural “Pure & Wondrous Sounds” collection.

    Continuing to look for new ways to serve its community, SoundCloud has tapped independent broadcast company, GRVTY, for its first merch and apparel release.

    The inaugural collaborative release from the online audio distribution platform and music sharing website serves to introduce an ongoing series of collection releases with underground designers who share the same progressive ethos. Dubbed the “Pure & Wondrous Sounds” collection, the special range conceived at the start of the pandemic sees GRVTY prepare street leaning apparel majorly influenced by music and its ability to empower, help us escape, cope, and heal.

    GRVTY founders Marshall Tan and Orlando Urbina drew from the vast variety of music they consumed while quarantined in New York, expressing their sonic journey through waveforms, speakers and messages about music. Comprised of sweatshirts, T-shirts and vinyl slipmats, imagery is underscored by phrases like “There Will Be A New Day And A New Song, Play on,” “Exalted, Sonically,” “Endless Loop Harmonix,” “Futuristic Frequencies And Advanced Vibrations” and “Pure & Wondrous Sounds.”

    Check out the lookbook for SoundCloud’s “Pure & Wondrous Sounds” collection above and head over to GRVTY’s website to shop the range now.

    For more contemporary fashion, Fear of God ESSENTIALS Fall 2020 continues the focus on wearability, comfort and timelessness.


  • Nike Air Jordan 3'Seoul' with'Taegeukgi' returns as a women's model

    Nike Air Jordan 3'Seoul' with'Taegeukgi' returns as a women's model

    20.10.05 / 471 view

    In 2020, ‘harmony and advance’.

    Nike launches the Women's model of the Air Jordan 3'Seoul', which captures the most dynamic city of Seoul in Korea. Air Jordan 3'Seoul' was launched in 2018 by Nike in commemoration of the 30th anniversary of the '88 Seoul Olympics', and its design actively utilized the Korean symbol, which created a big topic among domestic sneakers fans at the time. 1988 is also the year the Air Jordan 3 silhouette was first released. Like the men's model, this women's model uses blue and red colors in the form of Taegeukgi for the inner liner, and the words ‘Harmony and Forward’ and ‘Seoul’ are inscribed in Korean on the inside of the left and right tongues, respectively.

    In commemoration of the release of Women's Air Jordan 3'Seoul', a special event will be held through the Nike Online Store from October 5th, and only the winners of the event will be given the opportunity to purchase the product in Jordan Seoul on October 12th. More information can be found on the Nike website, and the Women's model will be sold only in Korea.

    #조던 브랜드 #나이키 #에어 조던 #HYPEBEAST

  • Sneaker Politics and adidas Originals Relaunch the Forum '84 With Giveaway Event

    Sneaker Politics and adidas Originals Relaunch the Forum '84 With Giveaway Event

    20.09.29 / 475 view

    "The collaborative kicks are limited to 500 pairs — all of which will be given away free of charge."

    Sneaker Politics and adidas Originals have teamed up to relaunch the classic Forum with a special giveaway event. First released in 1984 with high and low top styles, the Forum made history with its then-unheard of $100 USD price tag — which, adjusted for inflation, translates to roughly $250 USD in 2020 dollars. However, it’s set to be entirely free for its inaugural 2020 return.

    Besides dressing the revitalized Forum in a clean white leather makeup with blue and gray suede accents — plus special Politics hits and an individually numbered detail — Sneaker Politics is introducing a charity aspect into the shoe’s revival. Full details have yet to be announced, but Sneaker Politics will be partnering with other locally owned businesses in New Orleans, Lafayette, Baton Rouge, Austin and Dallas to give all 500 pairs away.

    Keep an eye on Sneaker Politics’ social channels for further information on the giveaway, and for more footwear news take an on-foot look at two new colorways of the adidas YEEZY BOOST 380: “Calcite Glow” and “Onyx.”



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